Redesign, streaks, and a community journal that kept users coming back

Habit-breaking app. 3-person team. No PM.

I joined as the sole designer alongside two developers, owning everything from problem framing to design.

The streak counter was the only reason to open the app.

No engagement loop beyond the number. No reason to return on ordinary days — and no safety net when users relapsed.

The counter stayed the hero. Below it: motivation, year overview, achievements, money saved, recovery progress — all in a single scrollable layout.

Users can choose from a full palette of colour themes, dark mode, or set their own photo as background.

Users write short entries about their recovery. Others respond. Fully anonymous — which was the key decision for this audience.

Created a daily reason to open the app beyond the streak.

7, 30, 90-day streak goals with a daily check-in.

Relapse gets a human response, not a punishment — because shame is why people quit.

Retention grew every month for 8 months. No paid promotion.

My friend built this to help himself drink less. Few years later — 750K users, 150+ countries, team of three.

Working on a paywall redesign to improve premium conversion.

Will update this case with results after launch.