Increased conversion by 16.8% across platforms.

~5pp

drop-off reduction

~19%

more issued cards

The task

The initial task was simple: add support for Mastercard business cards in the card opening flow.

At first glance, this looked like a straightforward UI update.

A large share of users dropped off on the card selection screen.

I analyzed the funnel and revisited previous research to understand why.

What started as adding a new card turned into redesigning the entire card selection experience.

Clear visual comparison. Each card type became visually distinct and easier to evaluate.

Simplified information. Content was reduced and structured to highlight key benefits.

Action-oriented layout. Primary actions remained visible and easy to access.

Shipped in a two-week sprint in close collaboration with developers and analysts.

The redesigned flow reduced drop-off on the card selection screen and significantly improved conversion.