Nigmat Salibayev
Getting connected usually meant going to a store to get a SIM card. You couldn’t just download an app and start using the service.
People also paid for monthly bundles of data, minutes, and SMS. They didn’t always use everything, but what was left expired.
We wanted to make both things simpler: connect in the app and buy only what you need.
I designed an onboarding flow that brought number selection, package selection, identity verification, and eSIM activation into one journey.
Customers could connect without visiting a store. For phones without eSIM support, we offered physical SIM delivery.
We separated data and minutes into packages that stayed available until they were used up.
I designed the purchase flow so customers could choose data and minutes independently.
For iOS, I chose Apple’s design system instead of building a custom one.
For Android, I worked directly with the developer to adapt Android’s native components where they fit. This reduced custom implementation work, kept interactions familiar, and helped us deliver features faster.
Pump let customers share purchased packages with family or friends.
It remains an actively used part of the product today. I still use it myself.
izi reached 90,000 users within its first 18 months.
The onboarding flow I designed supported that launch, giving new customers a direct path from downloading the app to getting connected.
“Nigmat was the first product designer at IZI. Thanks to his high level of involvement, we were able to launch the MVP in just 6 months.”
The product has evolved, but the core onboarding flow I designed remains in use eight years later.
It continues to help new customers get connected, while features like Pump remain part of everyday use.
Eight years later, I explored a new visual direction for the same plan builder.
I kept the same idea: choose the data and minutes you need. Then I explored a new visual style, switches for optional plans, and a bottom panel for the total and Continue button.
